The Rooster Coop

BBQ Sauce Taste Test

Posted in Studio Experiments, Taste Test Thursday by michelleaebertz on August 28, 2008

BBQ sauces, taste the difference, Red vs. Maroon!

I have often noticed the widely varied colors of barbeque sauce and have always wondered if the color of the sauce corresponds to its taste in a definiable way. For this taste test I decided to let the Roosters decide and see which color would win!

The BBQ sauce that won out was Annie’s Naturals BBQ Sauce.

We were all surprised because on the reveal, because we thought we would have liked Stubb’s bbq sauce which had more authentic looking packaging. Yet another example of design influencing our buying decisions!

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