The Rooster Coop

Doing Some Good: The Fuqua Film Program

Posted in Stuff We Like by Jessica on July 22, 2009

The Fuqua Film ProgramGiving back to the community is something we value here at Rooster. When we were approached by the Fuqua Film Program to assist with their branding, we were more than happy to help.

The Fuqua Film Program is based in Brownsville, Brooklyn. Founded by Antoine Fuqua, director of “Training Day,” the program was created in response to the overwhelming support received by Fuqua and his team while shooting his latest film, “Brooklyn’s Finest” in the neighborhood.  (more…)

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my highline highlight

Posted in Stuff We Like, Uncategorized by michelleaebertz on July 20, 2009
One Panel and Close-up Detail of Spencer Finch's Highline installation

One Panel and Close-up Detail of Spencer Finch's Highline installation

This past Saturday my boyfriend and I finally found the time to visit the *somewhat* recently opened Highline. Already being familiar with the neighborhood and the views of NJ it provides, I was able to focus more on the architecture and design of the park structure and landscaping. There are lots of great details and plenty to appreciate in the design. However, the most pleasant surprise for me, was discovering that Spencer Finch created a large, permanent artwork that is part of the structure.
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How To Taste Test

Posted in Studio Experiments, Uncategorized by roostersara on July 17, 2009

Let’s be honest:
The Rooster Design Group is a branding/marketing/design studio that occasionally conducts “Taste Tests.” It’s not like we have some scientific method to apply to these tests. We just vote for whichever food tastes best to us.

Label Your Samples

How to conduct your own taste test:
1.    Start with three different brands of the same kind of food. Cheese doodles are a perfect food for beginners.
2.    Designate someone to host the test. The host puts the three foods in three separate serving dishes and hides the packaging so the branding doesn’t sway the testers.
3.    Accompaniments are optional, for example: it’d be nice for everyone to have a swig of ice-cold root beer in between doodles.
4.    Label each food sample A, B & C.

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Record Your Votes

5.    The testers sample each food and cast a vote (silently, on paper). You don’t want Tyrone from accounting voting for Cheetos just because Marlene from upper management did.
6.    When the votes have been recorded and a winner declared, the host reveals the packaging and brands.
7.    Hilarity ensues.

Cheeeeeseee

Posted in Studio Experiments, Taste Test Thursday by roosterintern on July 9, 2009

For today’s magical taste test thursday, we had a wonderful snack known as cheese doodles. And it was magical because it was my taste test!IMG_5074

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Swiss Miss!

Posted in Studio Experiments, Taste Test Thursday by roosterintern on July 1, 2009

What’s soft and sweet and chocolatey all over?  Chocolate pudding!  IMG_5049 copy (more…)