The Rooster Coop

Banner Ad I Actually Read

Posted in Stuff We Like by michelleaebertz on September 17, 2009
IBM banner ad

IBM banner ad

In the world of online advertising, it is rare that an ad really catches your eye. The teaser component in this interactive IBM banner must have worked because my curiosity got the better of my impatience and skepticism. I actually played with the banner ad, rolling over the concealing blocks to reveal the ads’s content. The technique may not be new, but it’s execution was definitely effective.

One Response

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  1. jorge said, on September 17, 2009 at 5:12 pm

    do you happen to know what web site you saw this ad? would just like to check it out myself.

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