The Rooster Coop

Heritage Radio Interview

Posted in next big small brand, Rooster in the News, Uncategorized by fernzo on February 26, 2010

Fernando Music at Heritage Radio

Fernando Music on Hot Grease at Heritage Radio

With numerous shows dedicated in one way or another to the topic of food, Heritage Radio is one of the best things happening in the NY/National food conversation. Started by Patrick Martins of Heritage Foods USA with help from Alice Waters (no shortage of street cred here), the station is housed in a shipping container at Roberta’s in Bushwick.  It’s a fun place and one can’t help but feel the energy of the movement. When Rooster was asked by Hot Grease’s Nicole Taylor to come down and talk about The Next Big Small Brand contest and the winner on air, I high tailed it over… Listen to the full segment here:

Coop Scoop: We have a great face for radio

Posted in Coop Scoop, DesigNYC, Rooster in the News, Stuff We Like by kikisaxon on February 24, 2010

WNYC logo

Rooster Design Group was mentioned this morning on NPR/WNYC’s Brian Lehrer Show.  Members from desigNYC were on air talking about the program with featured partners the Serviam Gardens project.  You can stream the show – learn all about desigNYC – and hear a mention of Rooster’s partnership with the New York City Housing Authority.

Tagged with: , , , ,

Neuromarketing: Cream of the Crop?

Posted in Stuff We Like, Uncategorized by kikisaxon on February 23, 2010

The design world  has both feet in the digital age with Campbell’s new labels.  Based on neuromarketing research, Campbell has redesigned their iconic labels.  What’s new?  Changes include, removal of the spoon, steam has been added, the bowl is different, and the logo is at the bottom of the can.

With neuromarketing, researchers observe subject’s physiological responses when presented with marketing images and make design suggestions based on those measurements.

Neuromarketing is cheaper and helps companies bring new products to market faster, making it very attractive for companies looking to save a buck.  Campbell’s researchers looked at subject’s interaction and reaction with varying labels on a shelf and  noted that participants who looked at more varieties exhibited greater and increased biometrics.  But, can physiological responses translate to increased purchases?  Experts defend the practice suggesting biometrics can measure engagement, and that engagement suggests preference.   That is true, however I also expect my heart rate to increase at an image of a car crash, that doesn’t mean I’ll buy soup with an image of an accident on the label.

I love research, but this seems a clear example of playing it safe and using research as a safety net and obstacle to good ideas.  The new label looks like a cartoon of soup and reinforces the belief that condensed soup is more processed than the alternatives.  It probably is more processed, but imagine if they went in the opposite direction evoking an image of “from our kitchen to yours.”  I want my grandmother’s soup, not one mixed in a factory.   More so, as condensed soup, Campbell’s could tout an environmentally friendly packaging as the cans are smaller and the consumer isn’t paying for water to be shipped from factory to supermarket — in an age of sustainability, that seems a selling point.  What matters most is whether the label will change behavior; Campbell’s needs people to buy their product.  It won’t change my buying behavior.  Will it change yours?


Posted in Studio Experiments, Taste Test Thursday, Uncategorized by franzuela on February 15, 2010

Wine is one of the few food products where the choices are endless. There is so much to consider: Grape variety, region, price — um label design…C’mon, admit it — you’ve purchased a bottle purely based on the label…it looked expensive or familiar or was so ugly you couldn’t resist the gag…But can a label really help guide you to purchase a bottle whose wine you will really enjoy and happily drink again? Or is the wine label design for distinction only … graphics to help the wine compete with the other bottles surrounding it? How many people don’t know a thing about wine, except they love to drink it? So when planning our latest taste test, we wondered “how do those people select a bottle of wine?

Three rules for our blind taste test series: 1. 20 dollar limit. 2. only label must influence purchase. 3 red wine.
Once the bottles were assembled, all participants filled out a simple questionarre describing their individual reactions toward each label’s aesthetics.  The bottles were then covered and 3 were randomly selected for the first blind tasting.
The bottle that I bought was called REVOLUTION (a french table red)  The aesthetics reminded me of the great Julian Schnabel movie with Javier Bardem “Before Night Falls”. Imagine, me and Anthony Bourdain, drinking the Revolution with other artists who joined Castro’s rebels. We would gather and perform, make more wine, recite poetry and go to jail, all in the name of art and free expression! I just couldn’t resist. And it was 19 bucks… so it must be a sure thing.  I could already taste the delicious combination of tropical dreams, sexy nightmares and rebellion.

After the reveal ..I was shocked that the wine that NO ONE (including me) liked the taste of or would buy was my sweet Revolution! I pleaded with everyone “por favor, have another taste!” I tried to seduce the group with my purchase rationale and the price point…Nada. We so wanted to like it, but sorry..The revolution will not be televised.

Gizmodo Photo Challenge

Posted in Stuff We Like, Uncategorized by michelleaebertz on February 12, 2010

forced perspective photography contest

If the other entries are as good as this one this could be something to keep an eye on.


check out all the great entries for this contest and the editor’s top-picks here:

Tagged with: , , ,

Rooster to beautify New York, one green guide at a time

Posted in Coop Scoop by kikisaxon on February 8, 2010

About DesigNYC

We are thrilled to have been selected from more than 60 design firms to participate in DesigNYC’s inaugural project.  DesigNYC aims to connect nonprofits and community groups in need of design services with design firms.   Rooster was teamed to help New York City Housing Authority’s (NYCHA) “Green Guide.”   NYCHA is delivering valuable information to their residents and our objective is to help communicate their message through great design.

The inaugural meet and greet was at AIGA and the caliber of those in attendance was impressive.  The project has garnered write ups from Fast Company, New York magazine, and The Huffington Post.  Most recently Design Observer / Change Observer wrote an article “desigNYC: A star-powered matchmaking organization pairs New York designers with social causes.”  Click on the link to read more,

Coop Scoop: Logo launch

Posted in Coop Scoop by kikisaxon on February 5, 2010

Logo designed by Rooster Design Group

Hip hip hooray!  Associated Content has launched the new logo designed by the creative wizards at Rooster (they know who they are).  When we started work with Associated Content, we thought of them as the biggest-publisher-no-one-knew-about.  They’ve been getting a lot of press lately and may not be the publisher no-one-knows-about for long.

Rooster Newsletter 3

Posted in Newsletter by Rooster on February 1, 2010

Happy Chinese New Year!
The latest Rooster Scoop is chock-full of studio highlights, from recent successes and incredible work, to hot gossip, and studio scandals. It’s
the Year of the Tiger and we are armed for 2010 to be a ferocious year.
Stay tuned.