The Rooster Coop

Next Big Small Brand: Update

Posted in Coop Scoop, Stuff We Like, Uncategorized by kikisaxon on March 30, 2010

Since Eric Childs and Rick Miller of KBBK (Kombucha Brooklyn) reined supreme at the Next Big Small Brand Contest for Culinary Genius, not one Rooster has called in sick.  Coincidence…I think not.  We are drinking the revolution and feel grrreat, thanks to the live cultures and probiotics of KBBK and Rooster-brewed kombucha.  Just look at the fermenting goodness below.

The curtain isn’t ready to be pulled back on our designs — but we are close.  Check back in a few weeks.

Rooster-made kombucha from KBBK scoby

Asked and Answered

Posted in Coop Scoop, Uncategorized by fernzo on March 15, 2010
The Rooster Design Group is Optimized for Happiness

The Rooster Design Group is Optimized for Happiness

Let me go on record and say that I’m pro clients. If I didn’t enjoy working with clients, I would have chosen a different career.  I respect their business and I hope they respect mine.  That being said, nothing fuels a water cooler rant more than a terrible client, or maybe a boss, but I won’t touch that one…

The Type Directors Club asked me to speak on “Clients from Hell!” — what a perfectly sensational topic. This would surely prove to be a chance to look at the question of client relationships and delve into our collective treasure trove of horror stories. I could finally tell an audience some of the trashy stories I’ve experienced firsthand and heard over the years… But, after reflecting on the past ten years of Rooster, trash talking hasn’t ever been what we’re about.  So, instead of telling sensational tales and outing individuals and companies alike, I took a few deep breaths and decided it would be better to talk about why Rooster chooses the clients we do business with and what makes for a great partnership…

Fran designed the presentation with some of the most inspired visuals I could have asked for. Each section had a unicorn, yes a unicorn, you know the mythical creature favored by princesses and wizards? The long and short is that it was a fun night and I got to participate in a good talk. Eric Baker also spoke and, with at least twice as many years under his professional belt, channeled the kind of candor and ellquence that’s befitting his work. He framed the discussion in a refreshing way.

The panel wasn’t all rainbows and unicorns.  We had to give the people what they came for. The names were withheld but the stories we water cooler worthy.

Coop Scoop: We did that…

Posted in Coop Scoop, Uncategorized by kikisaxon on March 8, 2010

High Line Winter Newsletter

Coop Scoop: Bubby’s delivers

Posted in Uncategorized by kikisaxon on March 5, 2010

We love a man of action.  A few hours after a breakfast discussion with Bubby’s owner Ron Silver, about making over chemical filled treats we loved as kids, look what shows up.  Yummy, homemade marshmallows sitting atop a homemade vanilla cookie, coated in the most delicious dark chocolate (AKA Mallomars).  Fran dove right in.

Bubby's homemade Mallomars. Thank you, Mr. Silver.

Future of Food Meet-Up

Posted in Coop Scoop, Rooster in the News by fernzo on March 1, 2010

Fernando Music speaking at the Future of Food with Y+30

Y+30 is a meet-up group that was created to provide a forum for discussing how our actions and developments today will affect our future – specifically 30 years out.  Y+30 has looked at a whole range of topics and created quite a following.  When the very talented Mollie Chen asked me to participate in their food-themed event, I couldn’t have been more excited and immediately said yes.

The reason for this over the top enthusiasm? The other panelists that evening were: Executive Chef, Michael Anthony of Gramercy Tavern; founder of Anson Mills, Glenn Roberts; and co-founder of Food52, Amanda Hesser. That’s a pretty good group.  There were more than 250 people in the audience at the Tribeca outpost of the 92nd Street Y and they asked some great questions. The themes were deeply rooted in today’s food politics, which hopefully can be resolved before we get to the Y+30 version of tomorrow…

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