The Rooster Coop

New Work – 205 Water Website

Posted in Client Clips by rickyatrooster on October 12, 2011

Toll Brothers were developing 205 Water, a state of the art, eco-friendly building in DUMBO which is projected to receive LEED gold certification. They called on Rooster to design and build a forward-thinking website to match.

205 Water

We achieved a progressive site by implementing some recent web technologies. For example, we illustrated the multitude of restaurants and services in the budding neighborhood by seamlessly incorporating the Google Map API with custom graphics. Flexible, full-screen background images not only highlight the features of the building dramatically, but make the site fluid for browsers and devices of all sizes, including tablets. We broke out of the confines of typical web typography (previously limited to only 5 different fonts) by using Typekit, which allowed us to use the supporting font for 205 Water and thus maintain the brand’s integrity.

These all may seem like trivialities, but like the 205 Water building, these innovative details add up to create a unique and dynamic experience. Once again proof that form and function don’t have to be at odds with one another, but can work together in kick-ass harmony.

The 205 Water building is already getting positive attention from the likes of The Wall Street Journal and The New York Times. Listings are posted on StreetEasy.
Launch Site

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