The Rooster Coop

The Post

Posted in Client Clips, Coop Scoop by kikisaxon on April 13, 2011

With a clever, flirty campaign, Rooster helps Durst Organization Inc. soft launch the availability at 205 East 42nd St.

Our advertisement graced the pages of the New York Post (because people may walk around with the Wall Street Journal under their arm, but we all know where they get their news…sadly).

Words of wisdom

Posted in Coop Scoop, Rooster in the News, Stuff We Like by kikisaxon on October 25, 2010

Rubbing elbows with other branding bigwigs, Fernando’s two cents are captured in this month’s Elle Magazine:

“People now have their personal brands and also work for companies.  Even at the lowest level, kids on their blogs think, Does this choice — this job, this person I’m dating reflect my brand?  The idea that you’ll work for a company and they’ll take care of you for life — that train has left the station.  You have to take care of yourself.”

When is the last time to looked at your Facebook page or Twitter feed as a future employer would?

Pick up the November 2010 issue of Elle and read what the other brand experts quip as well as the feature article about a woman’s education in self-branding.

Rooster applauded at NYCHA Green Event

Posted in Coop Scoop, DesigNYC, Rooster in the News by kikisaxon on April 23, 2010

Margarita Lopez talks about Rooster designed Green Guide

Rooster got props from some powerful and amazing women in sustainability/environmental world this past Earth Day.

At an event hosted by NYCHA for their residents, the Rooster-designed green guide was unveiled as NYCHA announced their efforts in the Green Agenda.  Moderated by Margarita Lopez, NYCHA Board Member, the event had a roundtable of experts including Lauren Yarmuth of YRG Sustainability (and advisor to desigNYC) and Mary Barber of the Environmental Defense Fund.   During the introductions, Mary Barber held up the Green Guide and commented that she’s come across many guides in her travels and the guide we wrote and designed was the best and most clear she’s ever seen.

In a one-on-one interview earlier in the evening, Margarita Lopez is quoted saying that our designs captured the feeling in a way “that is so dynamic and so accurate, it made her feel like she was walking through the developments.”  She continued, “This Green Guide is going to be the single most important piece of everything we are going to do with the Green Agenda.”

Yup, we’re her secret weapon to help change people’s behavior….her words.

Coop Scoop: Rooster Sweeps SAM Awards

Posted in Coop Scoop by kikisaxon on April 14, 2010

77 Hudson logo, named Best Logo Design For A Mid-Rise/High Rise Community

Hip hip hooray!  We are honored to announce that our work with 77 Hudson has been recognized by the New Jersey Builders Association.  At the association’s 2010 SAM (Sales and Marketing) awards last night, our work was named:

Best Brochure For A Community Over $550,000
Best Color Newspaper Ad One-quarter Page to One-half Page
Best Logo Design For A Mid-Rise/High Rise Community

Next Big Small Brand: Update

Posted in Coop Scoop, Stuff We Like, Uncategorized by kikisaxon on March 30, 2010

Since Eric Childs and Rick Miller of KBBK (Kombucha Brooklyn) reined supreme at the Next Big Small Brand Contest for Culinary Genius, not one Rooster has called in sick.  Coincidence…I think not.  We are drinking the revolution and feel grrreat, thanks to the live cultures and probiotics of KBBK and Rooster-brewed kombucha.  Just look at the fermenting goodness below.

The curtain isn’t ready to be pulled back on our designs — but we are close.  Check back in a few weeks.

Rooster-made kombucha from KBBK scoby

Asked and Answered

Posted in Coop Scoop, Uncategorized by fernzo on March 15, 2010
The Rooster Design Group is Optimized for Happiness

The Rooster Design Group is Optimized for Happiness

Let me go on record and say that I’m pro clients. If I didn’t enjoy working with clients, I would have chosen a different career.  I respect their business and I hope they respect mine.  That being said, nothing fuels a water cooler rant more than a terrible client, or maybe a boss, but I won’t touch that one…

The Type Directors Club asked me to speak on “Clients from Hell!” — what a perfectly sensational topic. This would surely prove to be a chance to look at the question of client relationships and delve into our collective treasure trove of horror stories. I could finally tell an audience some of the trashy stories I’ve experienced firsthand and heard over the years… But, after reflecting on the past ten years of Rooster, trash talking hasn’t ever been what we’re about.  So, instead of telling sensational tales and outing individuals and companies alike, I took a few deep breaths and decided it would be better to talk about why Rooster chooses the clients we do business with and what makes for a great partnership…

Fran designed the presentation with some of the most inspired visuals I could have asked for. Each section had a unicorn, yes a unicorn, you know the mythical creature favored by princesses and wizards? The long and short is that it was a fun night and I got to participate in a good talk. Eric Baker also spoke and, with at least twice as many years under his professional belt, channeled the kind of candor and ellquence that’s befitting his work. He framed the discussion in a refreshing way.

The panel wasn’t all rainbows and unicorns.  We had to give the people what they came for. The names were withheld but the stories we water cooler worthy.

Coop Scoop: We did that…

Posted in Coop Scoop, Uncategorized by kikisaxon on March 8, 2010

High Line Winter Newsletter

Future of Food Meet-Up

Posted in Coop Scoop, Rooster in the News by fernzo on March 1, 2010

Fernando Music speaking at the Future of Food with Y+30

Y+30 is a meet-up group that was created to provide a forum for discussing how our actions and developments today will affect our future – specifically 30 years out.  Y+30 has looked at a whole range of topics and created quite a following.  When the very talented Mollie Chen asked me to participate in their food-themed event, I couldn’t have been more excited and immediately said yes.

The reason for this over the top enthusiasm? The other panelists that evening were: Executive Chef, Michael Anthony of Gramercy Tavern; founder of Anson Mills, Glenn Roberts; and co-founder of Food52, Amanda Hesser. That’s a pretty good group.  There were more than 250 people in the audience at the Tribeca outpost of the 92nd Street Y and they asked some great questions. The themes were deeply rooted in today’s food politics, which hopefully can be resolved before we get to the Y+30 version of tomorrow…

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Coop Scoop: We have a great face for radio

Posted in Coop Scoop, DesigNYC, Rooster in the News, Stuff We Like by kikisaxon on February 24, 2010

WNYC logo

Rooster Design Group was mentioned this morning on NPR/WNYC’s Brian Lehrer Show.  Members from desigNYC were on air talking about the program with featured partners the Serviam Gardens project.  You can stream the show – learn all about desigNYC – and hear a mention of Rooster’s partnership with the New York City Housing Authority.

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Rooster to beautify New York, one green guide at a time

Posted in Coop Scoop by kikisaxon on February 8, 2010

About DesigNYC

We are thrilled to have been selected from more than 60 design firms to participate in DesigNYC’s inaugural project.  DesigNYC aims to connect nonprofits and community groups in need of design services with design firms.   Rooster was teamed to help New York City Housing Authority’s (NYCHA) “Green Guide.”   NYCHA is delivering valuable information to their residents and our objective is to help communicate their message through great design.

The inaugural meet and greet was at AIGA and the caliber of those in attendance was impressive.  The project has garnered write ups from Fast Company, New York magazine, and The Huffington Post.  Most recently Design Observer / Change Observer wrote an article “desigNYC: A star-powered matchmaking organization pairs New York designers with social causes.”  Click on the link to read more,