The Rooster Coop

Seven Roosters walk into a bar…

Posted in Taste Test Thursday by kikisaxon on March 18, 2011

Not just an excuse to get day-drunk, beer was a TT contender to test brand loyalties and see what those loyalties are based on…and maybe get a little tipsy. (more…)

New York City? Get a Rope.

Posted in Stuff We Like, Taste Test Thursday by rickyatrooster on March 3, 2011
The Salsa Set Up

The Salsa Set Up

I was given the honor of organizing the first Taste Test Thursday of the year. Being from Texas, I naturally thought of chips and salsa. I’ve lived in NYC for 5 years now and while there is a plethora of diverse culinary experiences, the “Tex-Mex” variety is severely lacking. And I’m not talking about Cali-style burrito joints, awesome authentic Mex in the ‘burg, or places named Happy-Friend-Tortilla. I’m talking the kind of Tex-Mex where you can get combo platters with rice and beans and you get free, bottomless chips and salsa when you sit down at your table.

But, I digress…


Mango Madness

Posted in Stuff We Like, Taste Test Thursday, Uncategorized by Rooster on August 12, 2010

Rooster Tested: Which is the best mango sorbet? Haagen Dazs, Ciao Bella, or Sharon's Sorbet

Rooster Tested: Which is the best mango sorbet? Haagen Dazs, Ciao Bella, or Sharon's Sorbet

Since the conversation of summer 2010 has been the oppressive hot weather, I figured a sorbet taste test would really hit the spot. Sorbet is great because we get have a sweet treat that’s still (slightly) healthier than ice cream, so it’s somewhat guilt free! So which is the best? At first I was sure that raspberry sorbet would be the easiest to find consistently across different brands, but to my surprise and delight the easiest flavor to find was actually mango… so which is the best?



Posted in Studio Experiments, Taste Test Thursday, Uncategorized by franzuela on February 15, 2010

Wine is one of the few food products where the choices are endless. There is so much to consider: Grape variety, region, price — um label design…C’mon, admit it — you’ve purchased a bottle purely based on the label…it looked expensive or familiar or was so ugly you couldn’t resist the gag…But can a label really help guide you to purchase a bottle whose wine you will really enjoy and happily drink again? Or is the wine label design for distinction only … graphics to help the wine compete with the other bottles surrounding it? How many people don’t know a thing about wine, except they love to drink it? So when planning our latest taste test, we wondered “how do those people select a bottle of wine?

Three rules for our blind taste test series: 1. 20 dollar limit. 2. only label must influence purchase. 3 red wine.
Once the bottles were assembled, all participants filled out a simple questionarre describing their individual reactions toward each label’s aesthetics.  The bottles were then covered and 3 were randomly selected for the first blind tasting.
The bottle that I bought was called REVOLUTION (a french table red)  The aesthetics reminded me of the great Julian Schnabel movie with Javier Bardem “Before Night Falls”. Imagine, me and Anthony Bourdain, drinking the Revolution with other artists who joined Castro’s rebels. We would gather and perform, make more wine, recite poetry and go to jail, all in the name of art and free expression! I just couldn’t resist. And it was 19 bucks… so it must be a sure thing.  I could already taste the delicious combination of tropical dreams, sexy nightmares and rebellion.

After the reveal ..I was shocked that the wine that NO ONE (including me) liked the taste of or would buy was my sweet Revolution! I pleaded with everyone “por favor, have another taste!” I tried to seduce the group with my purchase rationale and the price point…Nada. We so wanted to like it, but sorry..The revolution will not be televised.

Don’t mind if I do-nut…

Posted in Studio Experiments, Taste Test Thursday by fernzo on August 5, 2009

ttt_d3When it’s about to be your turn to administer TTT you rack your brain to come up with greatness… You think about what you’ve been eating, what you’re hungry for, you think about packaging, and almost always what would be funny. This one isn’t so deep. I like donuts, and I like to ride my bike.

So begets the great sugar donut taste test.


Tiny Bubbles, in your nose.

Posted in Studio Experiments, Taste Test Thursday by franzuela on August 5, 2009


When I make a deli run and ask,”Does anyone need/want anything while I’m out?”I usually hear, “yeah, seltzer or club soda or whatever.”

Its basically assumed it doesn’t really matter, the cheaper the better and they’re all the same. I just grab the first one that catches my eye and pay.

But at home, I usually buy Pellegrino —  Trader Joes sells it discounted by the case, but it still costs more than the stuff I drink at work, but its a prettier bottle and I feel more sophisticated drinking it or mixing it with my favorite “spirits.”

So, IS there a difference? (more…)

The Dumpling Wars

Posted in Studio Experiments, Taste Test Thursday, Uncategorized by michelleaebertz on August 4, 2009
Best Dumplings in Chinatown

Best Dumplings in Chinatown

I thought this dumpling taste test would be a great idea to make use of our proximity to Chinatown.

Until I investigated “best dumplings” on Yelp!, I had no idea how heated the dumpling feud really was. People have really strong convictions about where to get the best dumpling for your buck.


The Champion of All Meals

Posted in Studio Experiments, Taste Test Thursday, Uncategorized by michelleaebertz on August 4, 2009
Best Sausage Egg and Cheese

Who could resist? The winning breakfast sandwich from SoHo Café

We all know the saying, breakfast is the most important meal of the day. For this taste test, I decided to make sure my fellow Roosters were well fed and prepared for the day. And, as far as breakfasts go, what’s better than sausage, egg and cheese on a roll?!

The two trial breakfast sandwiches came from the two closest deli’s to our office, Jubilee on Broadway between Grand St and Howard St., and SoHo Café on the corner of Broadway  and Broome St.

It was a tough call, a lot of us have never encountered a breakfast sandwich we’d turn down, but in the end Soho Café won because of a more flavorful sausage patty and better roll consistency.

How To Taste Test

Posted in Studio Experiments, Uncategorized by roostersara on July 17, 2009

Let’s be honest:
The Rooster Design Group is a branding/marketing/design studio that occasionally conducts “Taste Tests.” It’s not like we have some scientific method to apply to these tests. We just vote for whichever food tastes best to us.

Label Your Samples

How to conduct your own taste test:
1.    Start with three different brands of the same kind of food. Cheese doodles are a perfect food for beginners.
2.    Designate someone to host the test. The host puts the three foods in three separate serving dishes and hides the packaging so the branding doesn’t sway the testers.
3.    Accompaniments are optional, for example: it’d be nice for everyone to have a swig of ice-cold root beer in between doodles.
4.    Label each food sample A, B & C.


Record Your Votes

5.    The testers sample each food and cast a vote (silently, on paper). You don’t want Tyrone from accounting voting for Cheetos just because Marlene from upper management did.
6.    When the votes have been recorded and a winner declared, the host reveals the packaging and brands.
7.    Hilarity ensues.


Posted in Studio Experiments, Taste Test Thursday by roosterintern on July 9, 2009

For today’s magical taste test thursday, we had a wonderful snack known as cheese doodles. And it was magical because it was my taste test!IMG_5074