The Rooster Coop

We’re Crafty: Bookmaking with Etsy & the AIGA

Posted in Stuff We Like by Jessica on September 29, 2011

Handmade at the Etsy Lab

As designers here at Rooster, Ricky and I love getting our hands dirty – sometimes with ink and sometimes with leftover pastries from a client meeting. I’m a fan of the AIGA’s Handmade series, but they always seem to sell out before I can say “DIY.” However, with my quick clicking reflexes and Ricky’s southern charm, we managed to secure ourselves a couple of spots at this month’s Handmade event – Bookmaking at the Etsy Lab with Esther K. Smith.


New York City? Get a Rope.

Posted in Stuff We Like, Taste Test Thursday by rickyatrooster on March 3, 2011
The Salsa Set Up

The Salsa Set Up

I was given the honor of organizing the first Taste Test Thursday of the year. Being from Texas, I naturally thought of chips and salsa. I’ve lived in NYC for 5 years now and while there is a plethora of diverse culinary experiences, the “Tex-Mex” variety is severely lacking. And I’m not talking about Cali-style burrito joints, awesome authentic Mex in the ‘burg, or places named Happy-Friend-Tortilla. I’m talking the kind of Tex-Mex where you can get combo platters with rice and beans and you get free, bottomless chips and salsa when you sit down at your table.

But, I digress…


Turkey Trot – Check. NYC Marathon 2012?

Posted in Stuff We Like by Jessica on November 29, 2010

Great turnout at the 2010 Prospect Park Turkey Trot

This fall, I decided to take a running class. I already had the basics down prior to it – move legs in a rapid succession. However, the basics weren’t getting the job done. My running class not only taught me some great breathing and running techniques, but also some confidence in my ability as a runner.

Through out my 10-week class, I made sure to keep the rest of the Roosters up to date on my progress. My 15-minute miles (gasp!) slowly began to decrease as my motivation shot up. There was one Rooster who took a special interest in my new found love – Fernando. (more…)

Words of wisdom

Posted in Coop Scoop, Rooster in the News, Stuff We Like by kikisaxon on October 25, 2010

Rubbing elbows with other branding bigwigs, Fernando’s two cents are captured in this month’s Elle Magazine:

“People now have their personal brands and also work for companies.  Even at the lowest level, kids on their blogs think, Does this choice — this job, this person I’m dating reflect my brand?  The idea that you’ll work for a company and they’ll take care of you for life — that train has left the station.  You have to take care of yourself.”

When is the last time to looked at your Facebook page or Twitter feed as a future employer would?

Pick up the November 2010 issue of Elle and read what the other brand experts quip as well as the feature article about a woman’s education in self-branding.

New 77 Hudson Campaign Unveiled

Posted in Client Clips, Stuff We Like by Jessica on September 27, 2010

77 Hudson at the WFC Ferry TerminalWe have launched 77 Hudson’s new ad campaign just in time for the fall!

The new “Live Better” campaign is making its debut in New York and New Jersey newspapers and in outdoor signage, including the large banner at the World Financial Center Ferry Terminal pictured here.

More pics after the jump. (more…)

Tagged with:

Early Bird: Print Magazine’s 2010 Creativity + Commerce Winner

Posted in Client Clips, Rooster in the News, Stuff We Like by Jessica on September 24, 2010

Early Bird in Print MagazineIn their October 2010 issue, Print Magazine named Early Bird Foods & Co. as one of their 2010 Creativity + Commerce winners.

Early Bird’s packaging was selected to represent “…the best business-related graphic design from around the world…”

We thank Print Magazine for choosing us as one of their winners. We are honored to be in such great company.

Go out and pick up a copy!

Art Sites on the High Line

Posted in Client Clips, Stuff We Like by kikisaxon on September 22, 2010

Just in time for High Line’s summer benefit event, The Rooster team designed this lovely book to enthuse creatives and creative funders.

Art Sites, featuring striking, full-color photographs, maps, and introductory information about High Line Art, documents the opportunities in which the High Line can further engage and inspire the public with works of art. The book covers both architectural features on the High Line as well as sites in the surrounding area. It is the perfect introduction for enthusiasts and artists alike to the possibilities ahead.”

Click here to get a copy for yourself or as a gift.

KBBK poured at Local 61

Posted in Client Clips, next big small brand, Stuff We Like by kikisaxon on September 13, 2010

Kombucha Brooklyn on tap at Local 61

That’s a good lookin’ logo.

Congrats to KBBK for landing a tap at locavore newbie, Local 61.   Visit them at 61 Bergen St. and while your there, satisfy that gastronomic tickle with a Salvatore treat.

Easy entertaining with Salvatore Brooklyn

Posted in Client Clips, Stuff We Like, Uncategorized by kikisaxon on September 8, 2010

The secret to making entertaining with food easy is quality ingredients.  Look to Martha Stewart’s test kitchen — she pairs Salvatore Brooklyn Ricotta with arugula and prosciutto for a no hassle hors d’oeuvre.  For more tips, click on the link:

End-of-summer bruschetta. Photo by Kris Kurek

Mango Madness

Posted in Stuff We Like, Taste Test Thursday, Uncategorized by Rooster on August 12, 2010

Rooster Tested: Which is the best mango sorbet? Haagen Dazs, Ciao Bella, or Sharon's Sorbet

Rooster Tested: Which is the best mango sorbet? Haagen Dazs, Ciao Bella, or Sharon's Sorbet

Since the conversation of summer 2010 has been the oppressive hot weather, I figured a sorbet taste test would really hit the spot. Sorbet is great because we get have a sweet treat that’s still (slightly) healthier than ice cream, so it’s somewhat guilt free! So which is the best? At first I was sure that raspberry sorbet would be the easiest to find consistently across different brands, but to my surprise and delight the easiest flavor to find was actually mango… so which is the best?