The Rooster Coop

O.M.F.G. – You guys rock!

Posted in Uncategorized by kikisaxon on November 15, 2010

Next Big Small Brand Contest for Culinary Genius


The caliber of entries this year is incredible…Such amazing ideas…Mouth watering product descriptions.


Semi-finalists to be alerted Monday, November 22.


Stay tuned!

Words of wisdom

Posted in Coop Scoop, Rooster in the News, Stuff We Like by kikisaxon on October 25, 2010

Rubbing elbows with other branding bigwigs, Fernando’s two cents are captured in this month’s Elle Magazine:

“People now have their personal brands and also work for companies.  Even at the lowest level, kids on their blogs think, Does this choice — this job, this person I’m dating reflect my brand?  The idea that you’ll work for a company and they’ll take care of you for life — that train has left the station.  You have to take care of yourself.”

When is the last time to looked at your Facebook page or Twitter feed as a future employer would?

Pick up the November 2010 issue of Elle and read what the other brand experts quip as well as the feature article about a woman’s education in self-branding.

Rooster Newsletter 4

Posted in Newsletter, Uncategorized by Rooster on October 1, 2010

Tune in to this issue of the Rooster Scoop and you’ll find the Roosters on the High Line, at your local bodega, and… in your electricity bill? Read on to find out how we’re helping New Yorkers go green and learn where to look for other Rooster designery.


New 77 Hudson Campaign Unveiled

Posted in Client Clips, Stuff We Like by Jessica on September 27, 2010

77 Hudson at the WFC Ferry TerminalWe have launched 77 Hudson’s new ad campaign just in time for the fall!

The new “Live Better” campaign is making its debut in New York and New Jersey newspapers and in outdoor signage, including the large banner at the World Financial Center Ferry Terminal pictured here.

More pics after the jump. (more…)

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Early Bird: Print Magazine’s 2010 Creativity + Commerce Winner

Posted in Client Clips, Rooster in the News, Stuff We Like by Jessica on September 24, 2010

Early Bird in Print MagazineIn their October 2010 issue, Print Magazine named Early Bird Foods & Co. as one of their 2010 Creativity + Commerce winners.

Early Bird’s packaging was selected to represent “…the best business-related graphic design from around the world…”

We thank Print Magazine for choosing us as one of their winners. We are honored to be in such great company.

Go out and pick up a copy!

Art Sites on the High Line

Posted in Client Clips, Stuff We Like by kikisaxon on September 22, 2010

Just in time for High Line’s summer benefit event, The Rooster team designed this lovely book to enthuse creatives and creative funders.

Art Sites, featuring striking, full-color photographs, maps, and introductory information about High Line Art, documents the opportunities in which the High Line can further engage and inspire the public with works of art. The book covers both architectural features on the High Line as well as sites in the surrounding area. It is the perfect introduction for enthusiasts and artists alike to the possibilities ahead.”

Click here to get a copy for yourself or as a gift.

2nd Annual Next Big Small Brand

Posted in next big small brand, Rooster in the News, Uncategorized by kikisaxon on September 15, 2010

Tasting Table stepped up to the blow horn and yelled it loud — The 2nd Annual Next Big Small Brand is ON! Click here to read the announcement.

Next Big Small Brand Contest for Culinary Genius

KBBK poured at Local 61

Posted in Client Clips, next big small brand, Stuff We Like by kikisaxon on September 13, 2010

Kombucha Brooklyn on tap at Local 61

That’s a good lookin’ logo.

Congrats to KBBK for landing a tap at locavore newbie, Local 61.   Visit them at 61 Bergen St. and while your there, satisfy that gastronomic tickle with a Salvatore treat.

Easy entertaining with Salvatore Brooklyn

Posted in Client Clips, Stuff We Like, Uncategorized by kikisaxon on September 8, 2010

The secret to making entertaining with food easy is quality ingredients.  Look to Martha Stewart’s test kitchen — she pairs Salvatore Brooklyn Ricotta with arugula and prosciutto for a no hassle hors d’oeuvre.  For more tips, click on the link:

End-of-summer bruschetta. Photo by Kris Kurek

Mango Madness

Posted in Stuff We Like, Taste Test Thursday, Uncategorized by Rooster on August 12, 2010

Rooster Tested: Which is the best mango sorbet? Haagen Dazs, Ciao Bella, or Sharon's Sorbet

Rooster Tested: Which is the best mango sorbet? Haagen Dazs, Ciao Bella, or Sharon's Sorbet

Since the conversation of summer 2010 has been the oppressive hot weather, I figured a sorbet taste test would really hit the spot. Sorbet is great because we get have a sweet treat that’s still (slightly) healthier than ice cream, so it’s somewhat guilt free! So which is the best? At first I was sure that raspberry sorbet would be the easiest to find consistently across different brands, but to my surprise and delight the easiest flavor to find was actually mango… so which is the best?