The Rooster Coop

Words of wisdom

Posted in Coop Scoop, Rooster in the News, Stuff We Like by kikisaxon on October 25, 2010

Rubbing elbows with other branding bigwigs, Fernando’s two cents are captured in this month’s Elle Magazine:

“People now have their personal brands and also work for companies.  Even at the lowest level, kids on their blogs think, Does this choice — this job, this person I’m dating reflect my brand?  The idea that you’ll work for a company and they’ll take care of you for life — that train has left the station.  You have to take care of yourself.”

When is the last time to looked at your Facebook page or Twitter feed as a future employer would?

Pick up the November 2010 issue of Elle and read what the other brand experts quip as well as the feature article about a woman’s education in self-branding.

Take a Ride on the Target Train!

Posted in Stuff We Like by Jessica on June 30, 2010

6 Train at Canal Street

Much to my surprise this morning, the usually humdrum 6 train rolled into Union Square dressed to the nines thanks to Target.

To announce their new store opening in East Harlem on July 25th, Target wrapped the exterior of some 6 trains in these wonderful graphics, all with a hand-drawn feel to them. Using their bullseye logo and signature red color, Target created graphics celebrating the city and the store’s new home.

More pictures and a video after the jump…


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Neuromarketing: Cream of the Crop?

Posted in Stuff We Like, Uncategorized by kikisaxon on February 23, 2010

The design world  has both feet in the digital age with Campbell’s new labels.  Based on neuromarketing research, Campbell has redesigned their iconic labels.  What’s new?  Changes include, removal of the spoon, steam has been added, the bowl is different, and the logo is at the bottom of the can.

With neuromarketing, researchers observe subject’s physiological responses when presented with marketing images and make design suggestions based on those measurements.

Neuromarketing is cheaper and helps companies bring new products to market faster, making it very attractive for companies looking to save a buck.  Campbell’s researchers looked at subject’s interaction and reaction with varying labels on a shelf and  noted that participants who looked at more varieties exhibited greater and increased biometrics.  But, can physiological responses translate to increased purchases?  Experts defend the practice suggesting biometrics can measure engagement, and that engagement suggests preference.   That is true, however I also expect my heart rate to increase at an image of a car crash, that doesn’t mean I’ll buy soup with an image of an accident on the label.

I love research, but this seems a clear example of playing it safe and using research as a safety net and obstacle to good ideas.  The new label looks like a cartoon of soup and reinforces the belief that condensed soup is more processed than the alternatives.  It probably is more processed, but imagine if they went in the opposite direction evoking an image of “from our kitchen to yours.”  I want my grandmother’s soup, not one mixed in a factory.   More so, as condensed soup, Campbell’s could tout an environmentally friendly packaging as the cans are smaller and the consumer isn’t paying for water to be shipped from factory to supermarket — in an age of sustainability, that seems a selling point.  What matters most is whether the label will change behavior; Campbell’s needs people to buy their product.  It won’t change my buying behavior.  Will it change yours?


Posted in Studio Experiments, Taste Test Thursday, Uncategorized by franzuela on February 15, 2010

Wine is one of the few food products where the choices are endless. There is so much to consider: Grape variety, region, price — um label design…C’mon, admit it — you’ve purchased a bottle purely based on the label…it looked expensive or familiar or was so ugly you couldn’t resist the gag…But can a label really help guide you to purchase a bottle whose wine you will really enjoy and happily drink again? Or is the wine label design for distinction only … graphics to help the wine compete with the other bottles surrounding it? How many people don’t know a thing about wine, except they love to drink it? So when planning our latest taste test, we wondered “how do those people select a bottle of wine?

Three rules for our blind taste test series: 1. 20 dollar limit. 2. only label must influence purchase. 3 red wine.
Once the bottles were assembled, all participants filled out a simple questionarre describing their individual reactions toward each label’s aesthetics.  The bottles were then covered and 3 were randomly selected for the first blind tasting.
The bottle that I bought was called REVOLUTION (a french table red)  The aesthetics reminded me of the great Julian Schnabel movie with Javier Bardem “Before Night Falls”. Imagine, me and Anthony Bourdain, drinking the Revolution with other artists who joined Castro’s rebels. We would gather and perform, make more wine, recite poetry and go to jail, all in the name of art and free expression! I just couldn’t resist. And it was 19 bucks… so it must be a sure thing.  I could already taste the delicious combination of tropical dreams, sexy nightmares and rebellion.

After the reveal ..I was shocked that the wine that NO ONE (including me) liked the taste of or would buy was my sweet Revolution! I pleaded with everyone “por favor, have another taste!” I tried to seduce the group with my purchase rationale and the price point…Nada. We so wanted to like it, but sorry..The revolution will not be televised.

The Next Big Small Brand: And the Winner Is…

Posted in Uncategorized by Rooster on January 13, 2010
Culinary Genius - Kombucha Brooklyn

Culinary Genius - Kombucha Brooklyn

The Rooster Design Group is thrilled to announce the winner of the inaugural Next Big Small Brand Contest.

Drum roll please…

The Culinary Genius is Kombucha Brooklyn
Tea brewed by Brooklyn’s own Kombucha Man (more…)

The Next Big Small Brand Contest: The Chosen Ones

Posted in Uncategorized by Rooster on December 21, 2009

The Rooster Design Group Presents the Next Big Small Brand

After much deliberation, our finalists have been selected! Here they are:

Better Butter
Compound butters for the discerning palate

Brklyn Batch
Beef Jerky hand cut and smoked locally

Catskill Confectioners
Candy expert turned candy maker

Kombucha Bklyn
Tea brewed by Brooklyn’s own Kombucha Man

Certified fair trade coffee

A round of applause for all of finalists! They will now go on to present their product or concept in person to a panel of judges in a showcase on January 12th.

Stay tuned for more updates. You can also follow us on Facebook or Twitter.

Happy holidays!

The Next Big Small Brand Contest: The Semi-Finalists Are In!

Posted in Uncategorized by Rooster on December 8, 2009

The Rooster Design Group Presents the Next Big Small Brand Contest

Well, we deliberated all morning and finally came up with our semi-finalists. It was a tough one! There were so many great submissions. Thanks again to all! Meet-and-greets are this week and finalists will be announced next Friday. Stay tuned!

The Next Big Small Brand Contest: It’s On!

Posted in Uncategorized by Rooster on December 1, 2009

The Rooster Design Group Presents the Next Big Small Brand

The submission deadline for our Next Big Small Brand Contest may have already ended, but the real fun is about to begin. We are so excited to review all 140 entries – yes, 140! We also received some amazing press – thanks to The Daily Heller and Tasting Table, plus all of the other great blogs that showed us their support!

It’s great to see that our contest really inspired so many of you out there. We were all really impressed by the range and quality of the submissions. It’s going to be a tough one. Out of all 140 entries, we will choose 10 semi-finalists to come in for a brief “meet-and-greet.” This may include a tasting or a short pitch.

Out of our 10 semi-finalists, we’ll then go on to choose 5 finalists. Our 5 finalists will be contacted on/by January 5th. Finalists will then present their product or concept in person to a panel of judges in a showcase on January 12th!

Stay tuned for more updates. You can also follow us on Facebook or Twitter. Everyone’s going to want to know how it all ends. It’ll be a good ending – we promise!

The Next Big Small Brand Contest: Win it!

Posted in Uncategorized by Rooster on October 20, 2009

The Rooster Design Group Presents the Next Big Small Brand

The Rooster Design Group Presents the Next Big Small Brand

The Rooster Design Group wants chefs, home cooks, restaurateurs, entrepreneurs and all-around culinary geniuses to inspire us with your food product or food concept. You could win Rooster’s design services to help launch your brand onto the NY food scene. Visit The Next Big Small Brand to enter!

The Next Big Small Brand contest winner will receive consulting and design services from the Rooster Design Group which may include: identity, package design, logo application and/or website holding page.

All entries must be received by NOVEMBER 30TH, so make sure to enter today!

Five final contestants will be selected to pitch their food product or food concept to a panel of judges, including: (more…)