The Rooster Coop

Rooster Newsletter 4

Posted in Newsletter, Uncategorized by Rooster on October 1, 2010

Tune in to this issue of the Rooster Scoop and you’ll find the Roosters on the High Line, at your local bodega, and… in your electricity bill? Read on to find out how we’re helping New Yorkers go green and learn where to look for other Rooster designery.


Rooster applauded at NYCHA Green Event

Posted in Coop Scoop, DesigNYC, Rooster in the News by kikisaxon on April 23, 2010

Margarita Lopez talks about Rooster designed Green Guide

Rooster got props from some powerful and amazing women in sustainability/environmental world this past Earth Day.

At an event hosted by NYCHA for their residents, the Rooster-designed green guide was unveiled as NYCHA announced their efforts in the Green Agenda.  Moderated by Margarita Lopez, NYCHA Board Member, the event had a roundtable of experts including Lauren Yarmuth of YRG Sustainability (and advisor to desigNYC) and Mary Barber of the Environmental Defense Fund.   During the introductions, Mary Barber held up the Green Guide and commented that she’s come across many guides in her travels and the guide we wrote and designed was the best and most clear she’s ever seen.

In a one-on-one interview earlier in the evening, Margarita Lopez is quoted saying that our designs captured the feeling in a way “that is so dynamic and so accurate, it made her feel like she was walking through the developments.”  She continued, “This Green Guide is going to be the single most important piece of everything we are going to do with the Green Agenda.”

Yup, we’re her secret weapon to help change people’s behavior….her words.

Coop Scoop: We have a great face for radio

Posted in Coop Scoop, DesigNYC, Rooster in the News, Stuff We Like by kikisaxon on February 24, 2010

WNYC logo

Rooster Design Group was mentioned this morning on NPR/WNYC’s Brian Lehrer Show.  Members from desigNYC were on air talking about the program with featured partners the Serviam Gardens project.  You can stream the show – learn all about desigNYC – and hear a mention of Rooster’s partnership with the New York City Housing Authority.

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Rooster to beautify New York, one green guide at a time

Posted in Coop Scoop by kikisaxon on February 8, 2010

About DesigNYC

We are thrilled to have been selected from more than 60 design firms to participate in DesigNYC’s inaugural project.  DesigNYC aims to connect nonprofits and community groups in need of design services with design firms.   Rooster was teamed to help New York City Housing Authority’s (NYCHA) “Green Guide.”   NYCHA is delivering valuable information to their residents and our objective is to help communicate their message through great design.

The inaugural meet and greet was at AIGA and the caliber of those in attendance was impressive.  The project has garnered write ups from Fast Company, New York magazine, and The Huffington Post.  Most recently Design Observer / Change Observer wrote an article “desigNYC: A star-powered matchmaking organization pairs New York designers with social causes.”  Click on the link to read more,