The Rooster Coop

New York City? Get a Rope.

Posted in Stuff We Like, Taste Test Thursday by rickyatrooster on March 3, 2011
The Salsa Set Up

The Salsa Set Up

I was given the honor of organizing the first Taste Test Thursday of the year. Being from Texas, I naturally thought of chips and salsa. I’ve lived in NYC for 5 years now and while there is a plethora of diverse culinary experiences, the “Tex-Mex” variety is severely lacking. And I’m not talking about Cali-style burrito joints, awesome authentic Mex in the ‘burg, or places named Happy-Friend-Tortilla. I’m talking the kind of Tex-Mex where you can get combo platters with rice and beans and you get free, bottomless chips and salsa when you sit down at your table.

But, I digress…

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Mango Madness

Posted in Stuff We Like, Taste Test Thursday, Uncategorized by Rooster on August 12, 2010

Rooster Tested: Which is the best mango sorbet? Haagen Dazs, Ciao Bella, or Sharon's Sorbet

Rooster Tested: Which is the best mango sorbet? Haagen Dazs, Ciao Bella, or Sharon's Sorbet

Since the conversation of summer 2010 has been the oppressive hot weather, I figured a sorbet taste test would really hit the spot. Sorbet is great because we get have a sweet treat that’s still (slightly) healthier than ice cream, so it’s somewhat guilt free! So which is the best? At first I was sure that raspberry sorbet would be the easiest to find consistently across different brands, but to my surprise and delight the easiest flavor to find was actually mango… so which is the best?

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VIVA LA REVOLUTION!!!!

Posted in Studio Experiments, Taste Test Thursday, Uncategorized by franzuela on February 15, 2010

Wine is one of the few food products where the choices are endless. There is so much to consider: Grape variety, region, price — um label design…C’mon, admit it — you’ve purchased a bottle purely based on the label…it looked expensive or familiar or was so ugly you couldn’t resist the gag…But can a label really help guide you to purchase a bottle whose wine you will really enjoy and happily drink again? Or is the wine label design for distinction only … graphics to help the wine compete with the other bottles surrounding it? How many people don’t know a thing about wine, except they love to drink it? So when planning our latest taste test, we wondered “how do those people select a bottle of wine?

Three rules for our blind taste test series: 1. 20 dollar limit. 2. only label must influence purchase. 3 red wine.
Once the bottles were assembled, all participants filled out a simple questionarre describing their individual reactions toward each label’s aesthetics.  The bottles were then covered and 3 were randomly selected for the first blind tasting.
The bottle that I bought was called REVOLUTION (a french table red)  The aesthetics reminded me of the great Julian Schnabel movie with Javier Bardem “Before Night Falls”. Imagine, me and Anthony Bourdain, drinking the Revolution with other artists who joined Castro’s rebels. We would gather and perform, make more wine, recite poetry and go to jail, all in the name of art and free expression! I just couldn’t resist. And it was 19 bucks… so it must be a sure thing.  I could already taste the delicious combination of tropical dreams, sexy nightmares and rebellion.

After the reveal ..I was shocked that the wine that NO ONE (including me) liked the taste of or would buy was my sweet Revolution! I pleaded with everyone “por favor, have another taste!” I tried to seduce the group with my purchase rationale and the price point…Nada. We so wanted to like it, but sorry..The revolution will not be televised.

Rooster Newsletter 3

Posted in Newsletter by Rooster on February 1, 2010

Happy Chinese New Year!
The latest Rooster Scoop is chock-full of studio highlights, from recent successes and incredible work, to hot gossip, and studio scandals. It’s
the Year of the Tiger and we are armed for 2010 to be a ferocious year.
Stay tuned.

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Rooster Newsletter 2

Posted in Newsletter, Uncategorized by Rooster on October 1, 2009

The Rooster Design Group announces a contest for culinary genius! Are you the next Salvatore Bklyn? Mast Brothers Chocolate? Early Bird Foods? an Leeuwen Ice Cream? Rickshaw Dumpling Truck? You could be the next BIG SMALL BRAND!

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Don’t mind if I do-nut…

Posted in Studio Experiments, Taste Test Thursday by fernzo on August 5, 2009

ttt_d3When it’s about to be your turn to administer TTT you rack your brain to come up with greatness… You think about what you’ve been eating, what you’re hungry for, you think about packaging, and almost always what would be funny. This one isn’t so deep. I like donuts, and I like to ride my bike.

So begets the great sugar donut taste test.

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Tiny Bubbles, in your nose.

Posted in Studio Experiments, Taste Test Thursday by franzuela on August 5, 2009

IMG_5151_cropped

When I make a deli run and ask,”Does anyone need/want anything while I’m out?”I usually hear, “yeah, seltzer or club soda or whatever.”

Its basically assumed it doesn’t really matter, the cheaper the better and they’re all the same. I just grab the first one that catches my eye and pay.

But at home, I usually buy Pellegrino —  Trader Joes sells it discounted by the case, but it still costs more than the stuff I drink at work, but its a prettier bottle and I feel more sophisticated drinking it or mixing it with my favorite “spirits.”

So, IS there a difference? (more…)

Cheeeeeseee

Posted in Studio Experiments, Taste Test Thursday by roosterintern on July 9, 2009

For today’s magical taste test thursday, we had a wonderful snack known as cheese doodles. And it was magical because it was my taste test!IMG_5074

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Swiss Miss!

Posted in Studio Experiments, Taste Test Thursday by roosterintern on July 1, 2009

What’s soft and sweet and chocolatey all over?  Chocolate pudding!  IMG_5049 copy (more…)

Rooster Newsletter 1

Posted in Newsletter, Uncategorized by Rooster on June 1, 2009
Welcome to the premiere issue of The Rooster Scoop – designed to spread the word on our latest projects, collaborations and studio updates. We deliver the hard-hitting Rooster news, straight from the bird. Brief, yet fantastic.
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