The Rooster Coop

New Work – Emily Miranda

Posted in Client Clips by rickyatrooster on October 24, 2011

Emily Miranda Business CardsEmily Miranda creates innovative and stylistic jewelry with a razor-sharp edge. Her nature-inspired pieces have the ability to be extremely bold and distinctive, while effortlessly understated at the same time. They are statement pieces that have bite, and I mean that both figuratively and literally—pieces from her Snake series have golden teeth and venom drops made of pearl. It’s the everyday mixed with the high-end that give the pieces originality while maintaining a classic familiarity. (more…)

New Work – 205 Water Website

Posted in Client Clips by rickyatrooster on October 12, 2011

Toll Brothers were developing 205 Water, a state of the art, eco-friendly building in DUMBO which is projected to receive LEED gold certification. They called on Rooster to design and build a forward-thinking website to match.

205 Water (more…)

New Work – Kombucha Brooklyn’s Home Brew Kit

Posted in Client Clips by Jessica on October 7, 2011

We here at Rooster love to grow and it always brings us great joy when we see our clients grow, too! Kombucha Brooklyn, our Next Big Small Brand’s first winner, has expanded their line of goods. Put your hands together for KBBK’s Kombucha Home Brew Kit! (more…)

We’re Crafty: Bookmaking with Etsy & the AIGA

Posted in Stuff We Like by Jessica on September 29, 2011

Handmade at the Etsy Lab

As designers here at Rooster, Ricky and I love getting our hands dirty – sometimes with ink and sometimes with leftover pastries from a client meeting. I’m a fan of the AIGA’s Handmade series, but they always seem to sell out before I can say “DIY.” However, with my quick clicking reflexes and Ricky’s southern charm, we managed to secure ourselves a couple of spots at this month’s Handmade event – Bookmaking at the Etsy Lab with Esther K. Smith.


The Post

Posted in Client Clips, Coop Scoop by kikisaxon on April 13, 2011

With a clever, flirty campaign, Rooster helps Durst Organization Inc. soft launch the availability at 205 East 42nd St.

Our advertisement graced the pages of the New York Post (because people may walk around with the Wall Street Journal under their arm, but we all know where they get their news…sadly).

Seven Roosters walk into a bar…

Posted in Taste Test Thursday by kikisaxon on March 18, 2011

Not just an excuse to get day-drunk, beer was a TT contender to test brand loyalties and see what those loyalties are based on…and maybe get a little tipsy. (more…)

New York City? Get a Rope.

Posted in Stuff We Like, Taste Test Thursday by rickyatrooster on March 3, 2011
The Salsa Set Up

The Salsa Set Up

I was given the honor of organizing the first Taste Test Thursday of the year. Being from Texas, I naturally thought of chips and salsa. I’ve lived in NYC for 5 years now and while there is a plethora of diverse culinary experiences, the “Tex-Mex” variety is severely lacking. And I’m not talking about Cali-style burrito joints, awesome authentic Mex in the ‘burg, or places named Happy-Friend-Tortilla. I’m talking the kind of Tex-Mex where you can get combo platters with rice and beans and you get free, bottomless chips and salsa when you sit down at your table.

But, I digress…


A round of applause, please.

Posted in next big small brand, Rooster in the News by kikisaxon on December 17, 2010

The finalists for the 2nd Annual Next Big Small Brand have been announced, by the New York Magazine’s Grub Street no less.

Deliberations went through the evening…the semi-finalists floored us with their entrepreneurialism and tasty morsels.  We wanted everyone to reap the rewards of the prize.  Unfortunately we had to narrow the bunch, but we are confident that we are going to see more than one of these incredible products on store shelves.

Click on the image to read the broadcast of the finalists.

Want to get in on the action?  Attend the January 12 judging festivities at Brooklyn Winery, to sample the finalists’ culinary creations, discover their plans for global domination, and witness the crowning of The Next Big Small Brand!  For tickets click here.

Turkey Trot – Check. NYC Marathon 2012?

Posted in Stuff We Like by Jessica on November 29, 2010

Great turnout at the 2010 Prospect Park Turkey Trot

This fall, I decided to take a running class. I already had the basics down prior to it – move legs in a rapid succession. However, the basics weren’t getting the job done. My running class not only taught me some great breathing and running techniques, but also some confidence in my ability as a runner.

Through out my 10-week class, I made sure to keep the rest of the Roosters up to date on my progress. My 15-minute miles (gasp!) slowly began to decrease as my motivation shot up. There was one Rooster who took a special interest in my new found love – Fernando. (more…)